Cana-cana-canabasser what?!
The story behind the name
Most people agree that your company’s name is something you should pick carefully. If your mission is to impact millions of lives by going on a crusade to defeat loneliness, you better be prepared for many people using it daily.
The name will be everywhere, and you can get into trouble if you do a lousy job by picking a bad one. You can tell it’s a challenge for many by the sheer number of articles advising on how to do better.
So let’s see these five rules for choosing the right business name.
Memorable and easy to spell
It needs a visual element
It should have a positive connotation
Includes information about what you do
Keep it fairly short
What do you think? How did we do?
Is this memorable and easy to spell? Probably not the worst, but also not the easiest. And the word itself is also not the shortest.
So why did we pick it? Because we nailed it hard with all the other rules.
The word “canabasser” comes from Old French and means to examine curiously, search or sift out, or sift through the canvas. It describes precisely what we do. We help you to find the person who really likes you — something that needs to be done carefully. And at the same time, the name is also unique. There was just a single page of search results when we started. We couldn’t be happier!
We weren’t discouraged by the somewhat longer length of the name either. Because the game we have invented, which tackles the global loneliness pandemic, is also a little more sophisticated than just plain swiping to the left and right.
So now you know!